Sunday, June 7, 2009

Help Block Out Skin Cancer

A little sunshine is a good thing, but your little one can easily get too many rays. A baby's skin is 10 times more sensitive to the environment.... and those under the age of 6 months should never be exposed to the sun.

With a thinner skin and a developing natural protection system, a baby's skin needs special protection from the sun and irritating chemicals.

While flipping through "American Baby", I saw a wonderful ad with my two favorite brands - Johnson & Johnson and the American Cancer Society. Johnson & Johnson's Neutrogena has come out with a Pure & Free Baby Sunblock stick. I can't tell you how excited I am about this (I know, I know... I'm a little geeky). This product has no irritating chemicals, is fragrance free, hypoallergenic, won't sting eyes and has no dyes and oils. Perfect for our little Kensington!

Skin cancer is a very real issue, and melanoma is deadly. One blistering sunburn in childhood or adolescence more than doubles a person's chances of developing melanoma later in life. Sun exposure is the leading cause of skin cancer, and one that is relatively easy to prevent. You should learn the signs, visit your dermatologist to check for skin cancers, and be vigilant about using sunscreens such as this one. Actually, you can visit the American Academy of Dermatology here and find a free screening in your area.

To find out more information about skin cancer, prevention and detection, contact 1.800.227.2345 or visit

The American Cancer Society (ACS) and Neutrogena, working together to help prevent skin cancer, support the use of sunscreen.

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