This profile can also be placed online, so when expectant parents are searching the internet, they can come across it and fall in love with us - I mean, who wouldn't.
So what makes a profile work?
- Inject humor.
- Show something unique.
- Find balance.
- Remove all hints of desperation.
- Accurately represent yourselves and avoid playing to your audience.
- Tinker ~ Advertisers know that tweaking just a word or an image can dramatically change results.
- Be just a bit quirky.
- Be brutally honest with yourselves about your profile.
- Get exposure. Become an ambassador for your agency. Keep pregnancy counseling brochures in your car so you can post them at libraries and community centers (with permission). [source]