Thursday, February 21, 2008

Helping the Stork!

Chris and I are in the process of putting together our "adoption profile". The adoption profile is a "resumé" of an adopting couple, usually 4-12 pages (knowing us... it will be more of a novel). It greets expectant parents who are considering adoption, gives some facts about ourselves, and shows in words and photos who we are. It is usually placed in an agency's portfolio along with profiles from other waiting couples, or can be strategically placed by us at at other venues or an attorney/facilitator. The profile can contain letters from each us, answers to questions posed by the agency/facilitator on the expectant parents' behalf, and photos detailing our lives together.

This profile can also be placed online, so when expectant parents are searching the internet, they can come across it and fall in love with us - I mean, who wouldn't.

So what makes a profile work?
  • Inject humor.
  • Show something unique.
  • Find balance.
  • Remove all hints of desperation.
  • Accurately represent yourselves and avoid playing to your audience.
  • Tinker ~ Advertisers know that tweaking just a word or an image can dramatically change results.
  • Be just a bit quirky.
  • Be brutally honest with yourselves about your profile.
  • Get exposure. Become an ambassador for your agency. Keep pregnancy counseling brochures in your car so you can post them at libraries and community centers (with permission). [source]

1 comment:

Lori said...

Hey, I'm the author of those tips, and I'm glad that things are working out so well for you!

Sounds like you're about to have a blessed holiday season.

Good wishes all around!